Last updated September 27, 2026
In short Using Hemline means you agree to these terms. You need to be at least 13, and at least 16 if you live in the EU.
By creating an account or using Hemline (the web app at app.hemlineapp.com and the Hemline iOS app, together the “Service”), you agree to these Terms and to our Privacy Policy. If you don’t agree, don’t use the Service.
You must be at least 13 years old, or at least 16 in the European Economic Area and the UK. If you use the Service for an organization, you confirm you can bind it to these Terms.
In short Hemline keeps a digital closet and uses AI to tag pieces, critique outfits, suggest fits, and match inspiration looks. We work hard to keep it running, but we can't promise it's always up.
Hemline lets you photograph or add clothing and accessories, then uses artificial intelligence to tag items, critique outfits, suggest outfits for the day and weather, and match inspiration images to what you own.
We provide the Service on a best-efforts basis and may change, add, or remove features. Features marked beta or new may change or stop working without notice.
In short The AI gives style opinions, not guarantees. It can get things wrong, like a color, a fit, or a size. Use your judgment before you buy anything.
AI output (tags, names, critiques, outfit and size suggestions, weather notes) is generated automatically and may be inaccurate or incomplete. It is style guidance, not professional, medical, or safety advice.
You decide what to wear and buy. Check sizes, materials, prices, and return policies with the retailer before purchasing.
In short Keep your sign-in secure and don't share your account. You're responsible for what happens in it.
You sign in with a one-time link or code sent to your email (or other sign-in methods we offer). Keep access to that email secure. You are responsible for activity under your account and must give accurate information.
We may suspend or close accounts that break these Terms or put the Service or other users at risk.
In short Free comes with a monthly allowance of AI actions. Pro renews automatically each month or year until you cancel. Credit packs are one-time and never expire.
Free accounts include a monthly allowance of AI actions (currently 15). Pro includes a larger monthly allowance under a fair-use cap (currently 150). The Account page lists which features use an AI action. Monthly allowances reset on the 1st and do not roll over.
Pro is a subscription billed monthly or yearly at the price shown when you buy (for example, $6.99 per month or $59.99 per year; a limited founding-member price may be offered). SUBSCRIPTIONS RENEW AUTOMATICALLY at the end of each billing period at the then-current price until you cancel. We will notify you in advance of any price increase, and it applies only from your next billing period.
AI credit packs are one-time purchases. Credits are used only after your monthly allowance runs out, do not expire while your account is open, and have no cash value.
Web purchases are processed by Stripe. Purchases made in the iOS app through Apple are billed and managed by Apple under Apple’s terms. Prices exclude applicable taxes, which are added where required.
In short Cancel any time and keep Pro until the end of what you paid for. We refund mistakes, and new purchases you haven't really used yet.
You can cancel a subscription at any time. Cancellation takes effect at the end of the current billing period, and you keep Pro until then. We don’t give partial refunds for the unused part of a period, except as described below or where the law requires it.
We will refund: (a) any duplicate or mistaken charge; (b) a new subscription cancelled within 7 days of first purchase, if you have used no more than 5 AI actions under it; and (c) an unused credit pack within 14 days of purchase. Email support@hemlineapp.com to request a refund.
Purchases made through Apple can only be refunded by Apple, through reportaproblem.apple.com.
In short Your photos and closet stay yours. You let us store and process them only to run Hemline for you, including sending them to our AI provider.
You own the photos, closet items, measurements, and other content you add (“Your Content”). You grant us a limited license to host, copy, process, and display Your Content only to operate and improve the Service for you, including sending it to our service providers (such as Anthropic for AI processing and Supabase for storage).
You confirm you have the right to upload Your Content and that it doesn’t violate anyone’s rights. Only upload photos of other people with their permission. We may remove content that breaks these Terms.
If you believe content on the Service infringes your copyright, email support@hemlineapp.com with the details required by the Digital Millennium Copyright Act (17 U.S.C. § 512(c)(3)).
In short Some shop links earn us a small commission at no extra cost to you. The retailer, not us, handles your purchase.
Some links to retailers are affiliate links, and we may earn a commission when you buy through them, at no additional cost to you. We are not the seller: the retailer handles orders, shipping, returns, and customer service under its own terms, and we aren’t responsible for its products or policies.
In short Don't break the law, abuse the service, try to break into it, or resell it.
You agree not to: use the Service for anything illegal or harmful; harass or impersonate others; upload malware or content you don’t have rights to; scrape, reverse engineer, or interfere with the Service or its security; access other users’ data; get around AI-action limits or payment; or resell or commercially exploit the Service without our written permission.
In short Hemline's app, name, logo, and designs belong to us. You get a personal license to use the app.
We own the Service, including its software, design, the Hemline name and logo, and the style guidance built into it. We grant you a limited, personal, non-exclusive, non-transferable, revocable license to use the Service under these Terms.
In short Our Privacy Policy explains what we collect and why. You can see, correct, export, or delete your data.
Our Privacy Policy describes how we handle personal information. You can request access to, correction of, or deletion of your data, and you can delete your account at any time from the Account page, which permanently removes your closet, photos, outfits, and measurements.
EEA/UK users: we process your data to provide the Service you asked for (performance of a contract) and, where applicable, with your consent. You have the rights to access, rectify, erase, port, restrict, and object, and you may complain to your local data protection authority. Your data is stored and processed in the United States.
California residents: you have the right to know what personal information we collect, to delete it, and not to be discriminated against for exercising your rights. We do not sell or share your personal information for cross-context behavioral advertising.
In short Hemline comes as-is. If something goes wrong, our liability is limited to what you paid us in the past year, or $50.
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
TO THE EXTENT THE LAW ALLOWS, WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR PURCHASES YOU MAKE BASED ON THE SERVICE. OUR TOTAL LIABILITY IS LIMITED TO THE GREATER OF WHAT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM OR US$50. Some jurisdictions don’t allow these limits, so they may not apply to you.
We aren’t responsible for delays or failures caused by events outside our reasonable control, such as outages at our providers, natural disasters, or government action.
In short If someone makes a claim against us because of your content or your misuse of Hemline, you'll cover it.
You agree to indemnify us against claims, losses, and reasonable legal fees arising from Your Content, your misuse of the Service, or your violation of these Terms or someone else’s rights.
In short You can delete your account whenever you want. We can close accounts that break the rules.
You can stop using the Service and delete your account at any time from the Account page. Deleting your account permanently removes Your Content; cancel any active subscription first (Apple subscriptions must be cancelled in Apple settings). We may suspend or terminate accounts that violate these Terms, with notice where reasonable. The sections on content licenses you granted before deletion, disclaimers, liability, indemnity, and disputes survive termination.
In short Texas law applies. If there's a problem, email us first and we'll try to sort it out within 30 days.
These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules. Before filing any claim, you agree to email support@hemlineapp.com with a description of the issue and give us 30 days to resolve it informally.
Unresolved disputes will be brought in the state or federal courts located in Travis County, Texas, except that either party may bring an individual claim in small claims court where eligible. Nothing here limits rights you have under the consumer protection laws of your home jurisdiction.
In short If we change these terms in a big way, we'll tell you at least 30 days before it takes effect.
We may update these Terms. For material changes we will notify you by email or in the app at least 30 days before they take effect. Continuing to use the Service after changes take effect means you accept them.
In short These terms are between you and Hemline, not Apple. Apple doesn't support the app, but Apple can enforce these terms.
These Terms are between you and Hemline only, not Apple. Hemline, not Apple, is solely responsible for the iOS app and its content. Your license to use the iOS app is a non-transferable license to use it on Apple-branded products you own or control, as allowed by the Usage Rules in Apple's Media Services Terms and Conditions (the app may also be used by accounts linked to yours through Family Sharing).
Hemline alone provides maintenance and support for the app. Apple has no obligation to provide any maintenance or support.
If the app fails to meet any warranty that applies, you may notify Apple and Apple will refund the purchase price of the app, if any. To the extent the law allows, Apple has no other warranty obligation for the app, and any other claims, losses, or costs from a failure to meet a warranty are Hemline's responsibility.
Hemline, not Apple, is responsible for handling any claims about the app, including product liability claims, claims that the app fails a legal or regulatory requirement, and consumer protection claims. If anyone claims the app or your use of it infringes their intellectual property, Hemline, not Apple, handles the investigation, defense, settlement, and discharge of that claim.
You confirm you are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and that you are not on any U.S. Government list of prohibited or restricted parties.
When you use the app you must also follow the terms of any third party you rely on, such as your wireless carrier.
Questions, complaints, or claims about the app go to Hemline: Najee Lecque, Austin, Texas, support@hemlineapp.com.
Apple and its subsidiaries are third-party beneficiaries of these Terms. Once you accept them, Apple has the right to enforce them against you as a third-party beneficiary.
In short These terms are the whole agreement. If one part doesn't hold up, the rest still does.
These Terms and the Privacy Policy are the entire agreement between you and us about the Service. If any provision is unenforceable, the rest remains in effect. Our not enforcing a provision isn’t a waiver. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets. You agree to receive communications from us electronically.
Questions, refunds, or legal notices: support@hemlineapp.com. See also our Privacy Policy.